What is the difference between Amazon's two models?
亚马逊有两种销售模式：FBA和FBM。
FBA（fulfilment by Amazon）是指卖家将商品寄存在亚马逊的仓储中心，一旦有订单产生，亚马逊会负责拣货、包装和配送。卖家需要支付仓储费用和配送费用，但可以享受亚马逊的客服和配送服务，并且获得更多的曝光机会。
FBM（fulfilment by Merchant）是指卖家自己负责商品的存储和配送，通过亚马逊平台进行销售。卖家需要自己处理订单和快递，但可以控制自己的库存和配送，同时可以避免仓储费用和配送费用。
总的来说，FBA和FBM的主要区别在于仓储和配送方式上。FBA将仓储和配送交给亚马逊处理，而FBM需要卖家自己处理。选择哪种模式取决于卖家的业务需求和资源。
Professional answer
Amazon has two sales models: FBA and FBM.
FBA (fulfilment by Amazon) means that the seller deposits the goods in Amazon's storage center. Once an order is generated, Amazon will be responsible for picking, packing and delivery. Sellers need to pay for storage and delivery fees, but can enjoy Amazon's customer service and delivery services, and get more exposure opportunities.
FBM (fulfilment by Merchant) means that the seller is responsible for the storage and delivery of the goods and sells them through the Amazon platform. Sellers need to handle orders and express delivery themselves, but can control their own inventory and delivery, and can avoid storage and delivery fees.
In general, the main difference between FBA and FBM lies in the storage and delivery methods. FBA leaves the storage and delivery to Amazon, while FBM requires the seller to handle it himself. Which model to choose depends on the seller's business needs and resources.
The delivery methods are different. For sellers who use FBA, once the customer places an order, the Amazon warehouse center will start delivering the goods, and this is the only delivery channel. Sellers who use FBM have more delivery methods to choose from.
Sellers can flexibly choose the appropriate logistics method based on buyer needs and product characteristics, such as international postal, international express, and dedicated line logistics services. At the same time, sellers using FBA can also better control logistics costs.
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