Amazon's technological innovation ideas include but are not limited to the following:

Artificial Intelligence and Machine Learning: Amazon actively invests in AI and ML technologies to improve customer experience, such as through the Alexa smart assistant and recommendation system.

Logistics and Automation: Amazon continues to improve logistics and warehousing technologies, including the use of robots and automated equipment to improve delivery speed and efficiency.

Cloud Computing: Amazon Web Services (AWS) is Amazon's cloud computing branch, which has promoted innovation in cloud technology and provided a powerful cloud infrastructure for enterprises.

E-commerce Innovation: Amazon continues to improve the online shopping experience through technologies such as virtual reality and augmented reality, such as trying on virtual clothes or viewing products in 3D online.

Sustainability: Amazon is committed to sustainable development innovation, including electric delivery vehicles, renewable energy investments, and packaging reduction programs.

Human-computer interaction: Amazon studies speech recognition, natural language processing, and computer vision to improve user interfaces and human-computer interaction.

Investment in emerging technologies: Amazon actively invests in emerging technologies such as quantum computing, autonomous driving, and biotechnology to drive future innovation.

In short, Amazon's innovative ideas cover multiple areas, aiming to continuously improve service quality, increase efficiency, and explore the application of emerging technologies to meet the ever-changing market needs.