Amazon insurance product names should be named according to the characteristics of the product and the target population. Generally speaking, product names should be short and clear, easy to remember and spread. In naming, you can consider using words related to the Amazon brand to enhance brand consistency and recognition. At the same time, you can also name the product in combination with its characteristics and advantages to attract target customer groups. For example, an insurance product for young people can be named "Youth Protection Plan", and an insurance product for families can be named "Family Guardian Plan", etc. In short, the name of Amazon insurance products must be consistent with the brand image and be able to accurately convey the characteristics and purpose of the product.