一、流程
第一步-账户注册:一般来说,待招商经理审核完资料后,会下发注册链接,卖家需要通过该链接注册。在注册过程中,更要按照注册界面提示以及注册指导进行填写。
第二步-资质审核:注册完成后会进入资质验证环节,卖家可能会遇到身份验证、视频验证和明信片验证三种情况,卖家需按要求核验资质,待通过后便可以开通相应站点。
第三步-补充资料:亚马逊会对卖家进行各种不同类型的审核,比如美国站税务审核、欧洲站KYC审核。收到邮件通知后,卖家需要根据邮件内信息要求递交清晰明确的相关信息、文件。
二、开店费用
商家注册费用:亚马逊平台的商家注册费用是免费的。
基础费用:在启动亚马逊前,预算主要包含电脑设备、路由器、网络宽带、VISA或MASTER双币信用卡办理、记账费用、收款账户办理等费用。
保证金缴纳费用:保证金金额因卖家身份、店铺类型、销售品类等因素而有所不同,一般在500~5000美元之间。
亚马逊销售计划费用:亚马逊平台有两种卖家计划,分别是个人卖家计划和专业卖家计划。个人卖家计划不需要缴纳月度费用,但每单位产品需支付费用0.99美元/0.75英镑/0.99欧元/100元不等(适用于一个月卖40个或更少产品的情况)。专业卖家计划则需要要缴纳店铺月租费,例如北美站的费用为39.99美元/月,但不需要缴纳每笔订单的费用。其他站点的费用以站点的收费为准。
2、平台使用费用
卖家在亚马逊上销售产品需支付平台使用费用,包括平台佣金、月费和交易费等。
平台佣金:卖家向亚马逊支付的销售金额的一定比例,比例因销售品类和销售金额不同而有所不同。
月费:指卖家为使用亚马逊平台所支付的费用,根据卖家店铺类型和销售规模的不同,月费的金额也不同。
交易费:指卖家为使用亚马逊支付的每笔交易的手续费,手续费因销售品类和订单量不同而有所不同。
3、运费和物流费用
卖家需要支付产品的运费和物流费用。
运费:指产品从卖家发货到消费者手中所产生的运输费用。
物流费用:指卖家在亚马逊平台使用的物流服务所产生的费用,如亚马逊配送服务等。
1. Procedure
Step 1 - Account registration: Generally speaking, after the investment manager has reviewed the information, a registration link will be issued, and the seller needs to register through the link. During the registration process, you must fill in the form according to the prompts on the registration interface and the registration guide.
Step 2 - Qualification Review: After registration is completed, you will enter the qualification verification stage. Sellers may encounter three situations: identity verification, video verification, and postcard verification. Sellers need to verify their qualifications as required, and they can open the corresponding site after passing.
Step 3 - Supplementary information: Amazon will conduct various types of audits on sellers, such as tax audits on the US site and KYC audits on the European site. After receiving the email notification, the seller needs to submit clear and clear relevant information and documents according to the information in the email.
2. Store opening fees
Merchant registration fees: The merchant registration fee on the Amazon platform is free.
Basic expenses: Before launching Amazon, the budget mainly includes computer equipment, routers, network broadband, VISA or MASTER dual-currency credit card processing, bookkeeping fees, collection account processing and other fees.
Deposit payment fee: The amount of the deposit varies depending on the seller's identity, store type, sales category and other factors, generally between US$500 and US$5,000.
Amazon sales plan fees: Amazon platform has two seller plans, namely the individual seller plan and the professional seller plan. The individual seller plan does not require a monthly fee, but each unit of product must pay a fee of US$0.99/0.75 pounds/0.99 euros/100 yuan (applicable to the situation of selling 40 or less products in a month). The professional seller plan requires a monthly store rental fee, for example, the fee for the North American site is US$39.99/month, but there is no need to pay a fee for each order. The fees of other sites are subject to the charges of the site.
2. Platform usage fees
Sellers need to pay platform usage fees when selling products on Amazon, including platform commissions, monthly fees and transaction fees.
Platform commission: a certain percentage of the sales amount paid by the seller to Amazon, and the percentage varies depending on the sales category and sales amount.
Monthly fee: refers to the fee paid by the seller for using the Amazon platform. The amount of the monthly fee varies depending on the type of seller's store and the scale of sales.
Transaction fee: refers to the handling fee paid by the seller for each transaction using Amazon. The handling fee varies depending on the sales category and order volume.
3. Shipping and logistics costs
Sellers need to pay the shipping and logistics costs of the products.
Shipping: refers to the transportation costs incurred when the product is shipped from the seller to the consumer.
Logistics costs: refers to the costs incurred by the logistics services used by the seller on the Amazon platform, such as Amazon delivery services.
First, you need to register an Amazon seller account. Then, you can choose a sales plan that suits you, including the individual seller plan and the professional seller plan.
The individual seller plan does not require a monthly fee, but you need to pay a commission for each sale. The professional seller plan requires a monthly fee of $39.99, but the commission is lower. In addition, you may need to pay some additional fees, such as storage fees and delivery fees. Overall, the cost of opening Amazon depends on your sales plan and actual sales.
Process:
1. Visit the Amazon Seller Central website (sellercentral.amazon.com) and click the "Register" button.
2. Enter your personal information and company information, including company name, address, phone number, and email address, etc.
3. Verify your identity and company information, such as providing documents such as business license, tax registration certificate, etc.
4. Create your Amazon seller account and set your sales plan and goals.
5. Add the product information you want to sell, including product name, description, price and inventory.
6. Set up your shipping method, return policy and customer service.
7. Get your products ready and start selling!
Fees:
Amazon's fees include the following:
1. Subscription fee: Amazon offers two sales plans, the Professional Seller Plan and the Individual Seller Plan. The Professional Seller Plan requires a subscription fee of $39.99/month, while the Individual Seller Plan does not.
2. Selling fee: Amazon will charge a certain percentage of your sales as a selling fee, and the specific fee depends on the product category and price you sell.
3. Shipping fee: If you choose to use Amazon's shipping service, such as Fulfillment by Amazon (FBA) service, you will need to pay a certain shipping fee.
4. Other fees: If you need to use Amazon's advertising services or other value-added services, such as Amazon brand registration, patent protection, etc., you will also need to pay additional fees.
It should be noted that Amazon's fees are based on your sales volume and the way you use the service, and the specific fees may vary from person to person.
1. The process of opening Amazon is relatively simple and the fees are relatively low.
2. To open Amazon, you need to take the following steps: first, register an Amazon seller account; then, choose a suitable sales plan, such as the individual seller plan or the professional seller plan; next, fill in relevant information, such as store name, contact information, etc.; finally, set up payment methods and shipping methods, etc. In terms of fees, Amazon will charge certain fees, such as sales commissions, monthly subscription fees, etc.
3. Opening Amazon can bring many benefits, such as expanding sales channels, increasing exposure, and providing professional logistics services. In addition, Amazon also provides a series of sales tools and services to help sellers improve sales performance.
To open an Amazon seller account, you can follow the steps below:
1. Log in to Amazon Seller Central: Visit the Amazon Seller Central website (sellercentral.amazon.com) and log in with your Amazon account. If you don't have an account, you can click "Create your Amazon account" to sign up.
2. Choose a seller plan: After logging in, you need to choose a seller plan that suits you. Amazon offers two main plans: Individual Selling Plan and Professional Selling Plan.
- Individual Selling Plan: Suitable for sellers who only have a small number of items to sell. For each item sold, you need to pay a certain sales commission.
- Professional Selling Plan: Suitable for sellers with larger sales volumes and a variety of products. You need to pay a monthly subscription fee and can enjoy lower sales commissions and more seller tools and features.
3. Provide business information: During the registration process, you need to provide some basic business information, such as company name, contact information, bank account, etc. This information will be used to verify your identity and pay for sales.
4. Agree to the Agreement: Read and agree to Amazon's Seller Agreement. This agreement stipulates the rights and responsibilities between the seller and Amazon.
5. Configure the store: After completing the registration, you will be directed to the seller backend, where you can set up and manage your store, including product listings, pricing, shipping options, etc.
In terms of fees, Amazon's seller fees include sales commissions, subscription fees (only applicable to professional seller plans), and possible other fees such as storage fees, delivery fees, etc. Specific fees will vary depending on factors such as the category and sales volume of the product. You can get detailed fee information on the fee calculator page of the Amazon Seller Center.
It should be noted that before opening an Amazon seller account, it is recommended that you understand Amazon's seller policies, fee structure, and sales and logistics processes in detail to ensure that your products comply with Amazon's regulations and make relevant sales preparations.