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Is there any risk in Amazon merge?

| 1Person Answer

亚马逊上进行合并操作,不论是合并变体(Variation Merge)还是合并所谓的“僵尸链接”(Zombie ASINs 或废弃的 listing),都存在一定的风险,具体如下:

1. **合并变体的风险**:

- **政策违规**:如果变体合并不符合亚马逊的产品变体创建规则,比如将不属于同一父商品(parent product)的不同子商品(child products)强行组合在一起,可能导致账号被审查或处罚。

- **信息混乱**:错误的合并可能会导致产品详情页面信息不准确,影响消费者购买决策,进而导致退货、差评和客户满意度下降。

- **排名和评价损失**:不当的合并可能会导致原有变体的销售历史、评价和排名数据丢失,对产品搜索排名和销量产生负面影响。

2. **合并僵尸链接的风险**:

- **政策违规**:未经许可擅自合并僵尸链接或废弃的ASIN到活跃的listing中,通常违反亚马逊的服务条款,特别是如果ASIN代表的是完全不同的产品或类别。

- **法律问题**:如果合并的链接包含虚假评论或其他违规行为的历史记录,可能会连带引发法律纠纷或亚马逊系统的惩罚措施。

- **评价和排名**:同样地,合并僵尸链接可能导致原链接积累的评价消失或混淆,同时也可能触发亚马逊系统的反欺诈机制,进而移除相关评价,影响产品的整体表现。

- **账户安全**:严重的违规操作可能导致账户暂停或永久封禁。

因此,卖家在执行任何合并操作时,必须严格遵守亚马逊的官方政策和指南,以避免不必要的风险。在合并变体时,应确保所有变体均符合同一父商品的规定;而在处理僵尸链接时,除非得到官方的支持和指导,否则一般不建议随意合并,以免触犯平台规则。

Professional answer

C

奇点说电商

淘宝、京东、拼多多、跨境电商、自媒体抖音快手、短视频直播教程

There are certain risks in merging on Amazon, whether it is merging variations (Variation Merge) or merging so-called "zombie ASINs or abandoned listings", as follows:

1. **Risks of merging variations**:

- **Policy violation**: If the variation merge does not comply with Amazon's product variation creation rules, such as forcibly combining different child products that do not belong to the same parent product, it may cause the account to be reviewed or punished.

- **Information confusion**: Incorrect merging may result in inaccurate information on the product details page, affecting consumer purchasing decisions, and then leading to returns, bad reviews and reduced customer satisfaction.

- **Ranking and evaluation loss**: Improper merging may result in the loss of sales history, evaluation and ranking data of the original variation, which will have a negative impact on product search ranking and sales.

2. **Risks of Merging Zombie Links**:

- **Policy Violation**: Merging zombie links or abandoned ASINs into active listings without permission usually violates Amazon's terms of service, especially if the ASINs represent completely different products or categories.

- **Legal Issues**: If the merged links contain a history of false reviews or other violations, it may lead to legal disputes or penalties from the Amazon system.

- **Evaluation and Ranking**: Similarly, merging zombie links may cause the reviews accumulated by the original links to disappear or become confused, and may also trigger the anti-fraud mechanism of the Amazon system, thereby removing related reviews and affecting the overall performance of the product.

- **Account Security**: Serious violations may result in account suspension or permanent ban.

Therefore, sellers must strictly abide by Amazon's official policies and guidelines when performing any merging operations to avoid unnecessary risks. When merging variants, ensure that all variants comply with the regulations of the same parent product; and when dealing with zombie links, it is generally not recommended to merge at will unless there is official support and guidance, so as not to violate platform rules.

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