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Is there a risk in brushing ratings on Amazon?

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亚马逊刷rating有风险,买家留评入口也增加了。在亚马逊上的“你的订单”页面里, 点击“写评论”按钮,或者在产品页面、亚马逊向买家发送的邀请页面、以及登录主页时的邀请页面,都可以留下评论。

如此一来,买家留评变得简单了,在此之前,如果买家想要对某个产品做出评价,需要点击星级,敲打文字。尤其是敲打文字,阻挡了许多买家留评的欲望,如今可以一键留下评级,效率高了不少。

据相关数据统计显示,一键留评功能开通以来,买家留评数的增长明显快了不少。以苹果AirPods为例,文字留评量截止十一月,总数比九月份增长了一倍,为4137条评论,但包括纯rating在内的评价高达5969条,比九月份增长了两倍。

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There are risks in brushing ratings on Amazon, and buyers have also increased the number of entry points for leaving reviews. On the "Your Orders" page on Amazon, click the "Write a Review" button, or on the product page, the invitation page sent by Amazon to the buyer, and the invitation page when logging in to the homepage, you can leave a review.

In this way, it has become simple for buyers to leave reviews. Before this, if buyers wanted to comment on a product, they needed to click on the star rating and type in text. In particular, typing text has blocked the desire of many buyers to leave reviews. Now that you can leave a rating with one click, the efficiency is much higher.

According to relevant data statistics, since the one-click review function was launched, the number of reviews left by buyers has increased significantly faster. Taking Apple AirPods as an example, the number of text reviews as of November has doubled from September to 4,137 reviews, but the number of reviews including pure ratings is as high as 5,969, which is twice as much as September.

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