Amazon conversion rate is one of the key indicators for sellers because it allows potential keywords to rank higher on Amazon. As far as the Amazon A9 algorithm is concerned, conversion rate and sales velocity are important factors in making your business successful.

When your product listing starts converting visitors into buyers, it means that the products you sell are related to the keywords or search terms that customers are searching for.

When your business information converts into potential keyword sales, the visibility of your product will also be improved.

To calculate Amazon conversion rate, use the following formula:

Conversion rate = (Total number of orders) / (Total number of visits to product listings)

You can even click View metrics and then find "Unit Session Percentage" to see your conversion rate on Amazon. This option shows "the ratio between the sales volume of the product and the number of views by potential buyers."