1. Domestic warehouse self-delivery, FBM mode

2. Overseas third-party warehouse delivery

FBM=（Fulfilment By Merchant ）, this mode is that there are customers on Amazon who place orders, and the goods are directly sent from domestic logistics to overseas customers.

Overseas third-party warehouse delivery includes: FBA, self-built warehouse

FBA=（Fulfilment By Amazon）, this is Amazon’s own warehouse, the seller first sends the goods to the overseas Amazon warehouse, and after the customer places an order, the goods are sent from the overseas Amazon warehouse to the customer.

The FBM method is to send the product directly to the consumer, with the lowest cost, to test whether the product is easy to sell, but without Amazon’s special support, the competitiveness is not strong.

The FBA method is to send the goods to the Amazon warehouse first, and then from Amazon to the consumer. There is Amazon’s special traffic support, which is fast, good service, and equivalent to JD Logistics in China, but the management fee is high, and the buyer can get an unconditional refund.

After understanding Amazon's delivery operation mode, the following logistics methods are much easier to understand.

Let's take a look at the main models of cross-border e-commerce:

The first one is generally international parcels and international express delivery.

According to incomplete statistics, 70% of the parcels of China's cross-border e-commerce export business are delivered through the postal system, of which China Post accounts for about 50%. Although the postal network basically covers the world, the transportation time is long and the package loss rate is high.

The second one is international express delivery.

It is mainly covered by the four giants UPS, Fedex, DHL, and TNT. International express delivery is fast and has a good customer experience, but it is expensive. For example, how to use UPS to send a parcel from China to the United States, which can arrive within 48 hours.

The third one is an overseas warehouse.

The seller first stores the goods in an overseas warehouse, and then sorts, packs and delivers the goods on a large scale according to the order situation. Although it has solved the problems of high costs and long delivery cycles in the era of small packages, there are still problems such as easy accumulation of goods and high freight costs.

The fourth type is cross-border dedicated logistics.

Generally, goods are transported abroad by air charter, and then delivered within the destination country through a cooperative company. This method reduces costs through economies of scale, but the scope of collection in China is relatively limited, and the coverage needs to be expanded.

The fifth type is the internationalization of domestic express delivery services.

STO and SF Express have both made early arrangements in cross-border logistics. However, since they are not focused on cross-border business, the overseas markets they cover are also relatively limited.