The profit of an individual opening an Amazon cross-border e-commerce store varies from person to person and depends on many factors, such as product type, sales volume, selling price, cost and competition. Generally speaking, the profit margin is about 15% to 30%. However, merchants who do a good job in selecting products and optimizing operations can have a higher profit margin. In addition, cross-border e-commerce operations also have risks, such as tariffs, missing goods and returns. Therefore, merchants need to carefully select products and establish a sound operating system to increase profits.