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What are the requirements for listing products on Amazon?

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7月28日,亚马逊发布公告称为提供良好的买家体验,卖家发布的商品务必符合亚马逊的商品属性要求。在创建商品信息之前,请查看下面的指南。

商品描述和要点不能包含您的姓名、电子邮件地址、网站 URL、公司特定信息、您销售的其他商品的详情或促销字样(如“促销”或“免费配送”)。 此外,亚马逊的商品发布政策禁止在商品详情页面中包含卖家、公司或配送信息。

为了打造更好的买家体验,亚马逊已开始禁止在店铺中显示违反亚马逊商品详情页面规则和卖家行为准则的商品。如果某个 ASIN 因违规而被禁止显示,您将通过卖家平台中的业绩通知获知相关处罚。

您可以修复商品信息,通过“管理库存”中的编辑链接或使用上传数据批量更新来移除不允许的文字内容。更正商品信息后,您发布的商品将在 24 小时内自动恢复,且该 ASIN 将处于在售状态。

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电商从业者,在电商事件和新闻有独特的见解,就职阿里巴巴,天下网商。

On July 28, Amazon issued an announcement that in order to provide a good buyer experience, the products published by sellers must meet Amazon's product attribute requirements. Before creating product information, please review the guidelines below.

Product descriptions and bullet points cannot contain your name, email address, website URL, company-specific information, details of other products you sell, or promotional words (such as "promotion" or "free delivery"). In addition, Amazon's product release policy prohibits the inclusion of seller, company or delivery information on product detail pages.

In order to create a better buyer experience, Amazon has begun to prohibit the display of products that violate Amazon's product detail page rules and seller code of conduct in stores. If an ASIN is banned from display due to violations, you will be informed of the relevant penalties through performance notifications in the seller platform.

You can fix the product information and remove the disallowed text content through the edit link in "Manage Inventory" or use feed data batch update. After correcting the product information, the product you published will be automatically restored within 24 hours, and the ASIN will be on sale.

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