[Model 1] "Self-operated + Merchants" Model

Typical Case: Suning Overseas Shopping

Model Overview: The "Self-operated + Merchants" model is equivalent to giving full play to the internal advantages of the enterprise, and adopting external merchants to make up for its own shortcomings in areas where the internal advantages are lacking or relatively weak.

[Model 2] "Direct Operation + Bonded Zone" Model

Typical Case: Jumei Overseas Shopping

Model Overview: The "Self-operated" model means that cross-border e-commerce companies will directly participate in the purchase, logistics, warehousing and other overseas commodity buying and selling processes. They have their own system for logistics monitoring and payment systems.

[Model 3] "Bonded Import + Overseas Direct Mail" Model

Typical Case: Tmall Global

Model Overview: Tmall has established its own cross-border logistics warehouses in bonded logistics centers in various places through cooperation with free trade zones in this cross-border aspect.

[Model 4] "Self-operated rather than pure platform" model

Typical case: JD Overseas Shopping

Model overview: The English version was launched at the end of 2012, selling goods directly to overseas buyers.

[Model 5] "Self-operated cross-border B2C platform" model

Typical cases: Amazon Overseas Shopping, No. 1 Overseas Shopping, SF Overseas Shopping

Model overview: Amazon will set up a warehouse in the Shanghai Free Trade Zone and sell goods to China in a free trade mode (i.e. bonded stocking). This model is still being promoted. The model of overseas e-commerce building warehouses in China's bonded areas can greatly improve the speed experience of cross-border online shopping, so it is highly anticipated by e-commerce.

[Model 6] “Overseas Flash Sale + Direct Purchase Bonded” Model

Typical Case: Vipshop Global Sale

Model Overview: In September 2014, Vipshop’s “Global Sale” channel debuted on the homepage of the website, and at the same time launched the first regular overseas express import “Global Sale” business.

[Model 7] “Three Directs” Model of “Direct Sales, Direct Purchase, and Direct Mail”

Typical Case: Yangmatou

Model Overview: Yangmatou is a cross-border e-commerce third-party trading platform for Chinese consumers. The sellers on the platform can be divided into two categories, one is individual buyers, the model is C2C, and the other is merchants, the model is M2C. It helps the foreign retail industry connect with Chinese consumers, that is, overseas retailers should sell directly to Chinese consumers, Chinese consumers should buy directly, and the logistics in the middle is direct mail. Three directs: “direct sales, direct purchase, direct mail”.

[Model 8] “Shopping Guide Rebate Platform” Model

Typical Case: 55haitao

Model Overview: 55haitao.com is a rebate website for Chinese consumers to shop overseas. Its rebate merchants are mainly B2C and C2C websites in the United States, the United Kingdom, Germany, etc.

[Model 9] “Vertical Self-operated Cross-border B2C Platform” Model

Typical Case: Miaya Baby

Model Overview: Vertical self-operated cross-border B2C platform means that the platform will focus on a specific field when selecting self-operated categories, such as beauty, clothing, cosmetics, mother and baby, etc.

[Model 10] “Cross-border C2C Platform” Model

Typical Case: Taobao Global Shopping, American Shopping Network

Model Overview: Global Shopping is the fashion center of Taobao luxury brands. Global Shopping helps members achieve the goal of “staying at home and shopping around the world”. This platform was established in 2007. Global Shopping hopes to provide services to high-end users of Taobao by strictly reviewing each seller and carefully selecting each product.