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Amazon Canada Site Analysis Report?

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最近,许多小伙伴们跟我说,亚马逊加拿大的本年度数据信息情况是怎样的,因为对于加拿大的电商市场而言,亚马逊也占据第一位。好啦闲话不多说,大家一起来看看亚马逊在加拿大的本年度数据分析报告是怎样的吧。

Amazon.ca是加拿大较大的电商网站,从2014年开始提供prime会员权益服务。很多加拿大顾客也会在亚马逊美国站在买东西,因此也是有很多卖家直接从美国站向加拿大顾客出售产品。Amazon.ca从2004年开始接受第三方卖家进驻,明显加强了平台产品的多元性,提供给了顾客大量的买东西选择和更高的买东西体验。迄今为止,Amazon.ca在加拿大地域一直位居第一,ebay排行第二。

亚马逊加拿大站于2004年宣布正式推出市场。

2017年新卖家数量达64.205个,均值每日有192个新卖家进驻,截至12月份,2017年新进驻加拿大的卖家数量达64.205个,等于每日有192个新驻卖家在亚马逊加拿大站出售产品。其中,11月份每月新卖家总数达6244.是一年中增加数量较多的月之一。

亚马逊加拿大站:88.570个卖家有产品上架销售

虽然平台上有88.570个卖家在出售产品,但并不一定都有销售,因为部分产品的价格并不具备竞争力。这就是为什么每个月仅有26.454个卖家有收到顾客反馈评价。过去的十二个月里,

有68.148个卖家至少收到了一个反馈评价。这三个数据信息融合起来看,表明了加拿大市场活跃性卖家经营规模的大小。

亚马逊加拿大站:49%卖家使用了亚马逊货运物流(FBA)

在排名前100的卖家中有43%使用了FBA,TOP1000的卖家中有58%使用了FBA,而在排名前10000的卖家中有49%使用了FBA。多亏了FBA,使亚马逊网站上的卖家即使不在美国,也仍然可以和当地卖家一样提供两天送达的运送确保。从顾客的角度来看,要是使用FBA,卖家的业务位置就越来越显得无关痛痒了。

应用了FBA的卖家平均有97个产品出售vs未使用FBA的卖家平均有37.012个产品出售

平均每个卖家有19.986个产品在亚马逊上出售。使用了FBA的卖家平均每个只有97个产品出售,相比沒有使用FBA的卖家,平均每个卖家有37.012个产品出售的情况来看,就明显少了许多。

亚马逊加拿大站:绝大多数的卖家在销售电子器件类产品

排行靠前的卖家中有28%的卖家主营业务品类是电子器件产品。其他比较火爆的品类占有率分别是家居家具类16%,服饰/饰品8%,户外装备类7%。亚马逊加拿大网站上的受欢迎品类中有顶尖品类的详细列表。

亚马逊加拿大站:每个月收到308.313个反馈评价

现阶段,在一个月内,全部的卖家共收到了308.313份反馈评价,其中TOP卖家占了90%。这比过去一年里的平均每个月接到的反馈评价数量也要多。亚马逊会用反馈数量的转变来明确亚马逊卖家的发展趋向。

J.RoséeFINE JEWELRY 以203%的反馈增长率位居热门榜卖家榜首

11月份J.Rosée FINE JEWELRY的评价比前一个月提高了203%,位居受欢迎卖家热门榜首,总体排名第84位。其他的热门卖家也提升了她们的留评率,例如:

Anjou Naturals 186%,Wordery Canada148%,Discover With Dr.Cool 139%,1byone Products Inc.137%,roundmedia115%等。

Professional answer

C

电商焦点

聚焦电商新闻资讯,干货分享,独特的视角,独特分析尽在电商焦点

Recently, many friends have told me what the data information of Amazon Canada is like this year, because for the Canadian e-commerce market, Amazon also ranks first. Well, without further ado, let's take a look at what Amazon's annual data analysis report in Canada is like.

Amazon.ca is the largest e-commerce website in Canada, and has provided prime membership rights services since 2014. Many Canadian customers also buy things on Amazon's US site, so there are also many sellers who sell products directly from the US site to Canadian customers. Amazon.ca has accepted third-party sellers since 2004, which has significantly enhanced the diversity of platform products and provided customers with a large number of shopping options and a higher shopping experience. So far, Amazon.ca has always ranked first in Canada, and eBay ranks second.

Amazon Canada announced its official launch in 2004.

In 2017, the number of new sellers reached 64,205, with an average of 192 new sellers entering the market every day. As of December, the number of new sellers entering Canada in 2017 reached 64,205, which means that 192 new sellers are selling products on Amazon Canada every day. Among them, the total number of new sellers per month in November reached 6,244, which is one of the months with the largest increase in the year.

Amazon Canada: 88,570 sellers have products on sale

Although there are 88,570 sellers selling products on the platform, not all of them are selling, because the prices of some products are not competitive. This is why only 26,454 sellers receive customer feedback each month. In the past twelve months,

68,148 sellers have received at least one feedback evaluation. The combination of these three data shows the size of the active sellers in the Canadian market.

Amazon Canada: 49% of sellers use FBA

43% of the top 100 sellers use FBA, 58% of the top 1000 sellers use FBA, and 49% of the top 10,000 sellers use FBA. Thanks to FBA, sellers on Amazon can still provide two-day delivery guarantees like local sellers even if they are not in the United States. From a customer's perspective, if you use FBA, the location of the seller's business becomes increasingly irrelevant.

Sellers who use FBA have an average of 97 products for sale vs. 37.012 products for sellers who do not use FBA

On average, each seller has 19.986 products for sale on Amazon. Sellers who use FBA have an average of only 97 products for sale, which is significantly less than the average of 37.012 products for sellers who do not use FBA.

Amazon Canada: The vast majority of sellers are selling electronics

28% of the top sellers sell electronics as their main category. Other popular categories are home furnishings (16%), apparel/accessories (8%), and outdoor gear (7%). The popular categories on Amazon Canada have a detailed list of top categories.

Amazon Canada: 308,313 feedback reviews received per month

Currently, all sellers received a total of 308,313 feedback reviews in a month, of which TOP sellers accounted for 90%. This is more than the average number of feedback reviews received per month in the past year. Amazon uses changes in the number of feedback to identify the development trends of Amazon sellers.

J.Rosée FINE JEWELRY topped the list of popular sellers with a 203% feedback growth rate

In November, J.Rosée FINE JEWELRY's evaluation increased by 203% compared with the previous month, ranking first on the list of popular sellers and 84th overall. Other popular sellers also increased their review rates, for example:

Anjou Naturals 186%, Wordery Canada 148%, Discover With Dr.Cool 139%, 1byone Products Inc. 137%, roundmedia 115%, etc.

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