从2022年4月15日开始自动移除超龄库存,此变更适用于在运营中心存放已超过365天的库存,以及连续6个月或更长时间内未售出且在运营中心存放已超过180天的ASIN商品。
如果不想亚马逊将你的冗余库存和超龄库存直接自动移除,一定记得去【可售库存自动设置】
【自动移除无销量的ASIN】选择【禁用】
添加【有效的退还地址】
对于冗余库存和超龄库存,我们还是要想办法尽快清掉,因为如果一直放任不管,库存绩效指标会受影响,发货数量也会受到限制。
处理亚马逊冗余库存方法:
1.站内促销:设置coupon或者会员折扣来带动销量。
2.虚拟捆绑:如果店铺有类似的产品或者有互补产品,可以做捆绑销售。
3.买一赠一:价值高的产品可送一件价值低的产品(冗余库存)一起销售,这样也可以带动价值高产品的销量。
4.Outlet限时促销:Outlet是亚马逊的一种促销方式,针对一些即将下架的商品或者冗余商品进行清仓,可以直接在冗余库存界面查询和报名(路径:库存规划-管理库存状况-推荐按钮-创建奥特莱斯限时促销-符合条件的商品右侧的下拉菜单中-选择创建奥特莱斯限时促销)
5.多渠道清库存:去eBay等平台发布二手产品信息,低价出售,然后通过亚马逊FBA多渠道配送。
6.线下清货:可以考虑找到线下的清货服务商,低价清货,需要自己在后台创建移除订单,把货移到服务商规定的第三方仓库,整个清货流程是比较繁琐漫长的。
Best Deal,参加Best Deal(秒杀),相比LD只有4小时,BD有14天的时间。
7.站外推广:利用站外清库存,目前的站外推广渠道基本是Facebook群组推广,在自己站外资源稀缺的情况,建议还是找专业的站外推广团队。
Starting from April 15, 2022, overage inventory will be automatically removed. This change applies to inventory that has been stored in the operation center for more than 365 days, and ASIN products that have not been sold for 6 consecutive months or more and have been stored in the operation center for more than 180 days.
If you don't want Amazon to automatically remove your redundant and overage inventory, remember to go to [Automatic Settings for Available Inventory]
[Automatically remove ASINs with no sales] and select [Disable]
Add [Valid Return Address]
For redundant and overage inventory, we still have to find a way to clear it as soon as possible, because if we leave it alone, inventory performance indicators will be affected and the delivery quantity will be limited.
How to deal with Amazon's redundant inventory:
1. In-site promotion: set coupons or member discounts to drive sales.
2. Virtual bundling: If the store has similar products or complementary products, you can sell them in bundles.
3. Buy one get one free: A high-value product can be sold with a low-value product (redundant inventory), which can also drive the sales of high-value products.
4. Outlet limited-time promotion: Outlet is a promotion method of Amazon, which is aimed at clearing out some products that are about to be removed from the shelves or redundant products. You can directly query and sign up in the redundant inventory interface (path: Inventory planning-Manage inventory status-Recommend button-Create outlet limited-time promotion-Select Create outlet limited-time promotion in the drop-down menu on the right side of eligible products)
5. Multi-channel inventory clearance: Go to eBay and other platforms to publish second-hand product information, sell at a low price, and then distribute through Amazon FBA multi-channel.
6. Offline clearance: You can consider finding an offline clearance service provider to clear the goods at a low price. You need to create a removal order in the background and move the goods to the third-party warehouse specified by the service provider. The entire clearance process is relatively cumbersome and lengthy.
Best Deal, participate in Best Deal (Second Kill), compared with LD, there are only 4 hours, and BD has 14 days.
7. Off-site promotion: Use off-site to clear inventory. The current off-site promotion channel is basically Facebook group promotion. If your own off-site resources are scarce, it is recommended to find a professional off-site promotion team.