Amazon algorithm calculation formula?
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1Person Answer
ACoS = 广告投入/销售额。
其中，广告投入指的是投入到广告中的总费用（包括点击付费和展示付费等），销售额指的是直接或间接由广告带来的销售收入（即客单价乘以销售数量）。ACoS 值越小，说明广告投入所产生的效益越好。
Professional answer
ACoS = advertising investment/sales.
Among them, advertising investment refers to the total cost invested in advertising (including pay-per-click and pay-per-view, etc.), and sales refers to the sales revenue directly or indirectly generated by advertising (i.e., customer unit price multiplied by sales volume). The smaller the ACoS value, the better the benefits of advertising investment.
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