Choose the right platform

To do cross-border e-commerce, you need an online platform for customers to select products, place orders and pay. You can choose an e-commerce platform like Amazon, or you can build your own independent website. However, due to the fierce competition among major e-commerce platforms, and the high promotion fees, deductions, etc., and the complicated rules, it is difficult for newcomers to stand out, so it is recommended that you build your own independent website. Not only is the cost relatively low, but you can also master the products yourself, and it is easy to get started.

2

Determine the market

Which market are you going to focus on, and who are your target customers? You need to think clearly about this. At present, the European and American markets have gradually become saturated, and platforms like Amazon and eBay are very competitive, and small and medium-sized sellers may not be able to survive. Therefore, you can focus on some Southeast Asian and Japanese markets, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore, with a total population of about 580 million. This is also a very broad e-commerce market with great potential.

3

Product selection

Product selection is a very important part of cross-border e-commerce business and is the main factor affecting product sales. It is recommended that the product life cycle should be at least one year to facilitate subsequent product upgrades; secondly, it should conform to the current trend and pay attention to market dynamics. The monthly search volume of keywords should preferably exceed 100,000+; in addition, it is necessary to ensure that the source of goods has certain advantages, stable supply, low cost, large profit margin, and avoid product infringement.