1. Comprehensive B2C

Exert your own brand influence, actively seek new profit points, and cultivate core businesses. For example, Joyo Amazon can explore new businesses such as international brand purchasing business or purchasing international brand products for sale based on the existing brand credit and with the help of the international background of its parent company Amazon. Website construction should be further refined in terms of product display and information system intelligence. For the relationship management of new and old customers, it is necessary to refine the content of customer experience and provide more humane and intuitive services. Choose a better logistics partner, enhance the actual control of logistics, and improve the quality of logistics distribution services.

2. Vertical B2C

Continue to explore new highlights in the core areas. Actively communicate and cooperate with well-known brand manufacturers, resolve conflicts of interest with offline channel merchants, expand product lines and product series, improve pre-sales and after-sales services, and provide diversified payment methods. In view of the fact that some vertical B2C operators have begun to get involved in different industries, the author believes that it is necessary to avoid diversified risks and avoid capital dispersion. Instead of investing in other industries, it is better to put funds on logistics and distribution construction. You can try to explore the "logistics alliance" or "collaborative logistics" model. If funds allow, you can also gradually realize self-operated logistics, ensure the quality of logistics distribution, enhance user stickiness, and improve the "three flows" of the website before looking for business opportunities in other industries.

3. Traditional manufacturing enterprises' online direct sales B2C

First of all, we must clarify the future positioning, development and goals of this model from the strategic management level. Coordinate the interests of the company's original offline channels and online platforms, implement differentiated sales, such as selling all product series online, while products sold through traditional channels reflect regional characteristics; implement differentiated prices, and set the prices of offline and online goods according to different time periods. Online products can also improve after-sales service through offline channels. In terms of product design, we must focus on the needs of consumers. Vigorously absorb and tap online marketing elites, cultivate e-commerce operation teams, and establish and improve e-commerce platforms.

4. Third-party trading platform type B2C website

B2C is subject to many constraints, but for small and medium-sized enterprises with limited human, material and financial resources, this is a good way to expand online sales channels. The key is that small and medium-sized enterprises should choose a third-party platform with high visibility, click-through rate and traffic; secondly, they should hire online store managers who understand online marketing, are familiar with network applications, and understand the operation of physical stores; thirdly, they should view online channels with a long-term development perspective, increase product categories, and make full use of the resources of physical stores, existing warehousing systems, supply chain systems, and logistics distribution systems to develop online stores.

5. Traditional retailers’ online sales B2C

Traditional retailers build their own websites for sales, organically combining their rich retail experience with e-commerce, effectively integrating the supply chain and logistics systems of traditional retail businesses, and solving the technical problems required to operate e-commerce websites through business outsourcing. A typical representative is Gome.

6. Pure online merchants

Pure online merchants refer to merchants who only sell products online. The sales models of pure online merchants mainly include self-production and self-sales and purchase and sales. Pure online merchants do not have offline physical stores