I am a practitioner of Lazada in Southeast Asia, let me briefly talk about my views

Lazada is currently the leading e-commerce platform in Southeast Asia. Alibaba has invested 4 billion to win control. The current operating routine is similar to Taobao, but because e-commerce is not so developed in Southeast Asia, there is still a certain window period

Lazada is divided into two types: cross-border and local. It can be operated in China or in one or several countries in Southeast Asia. For local operations, the identity information and bank card information of the destination country are required; for cross-border operations, a company can register and operate in China