1. Click to enter the Amazon system backend, find "Advertisement" in the navigation bar above, and then click "Advertising Campaign Management".

2. Click the first "Advertising Campaign" option and choose to create an advertising campaign on the page.

3. Select the type of advertising campaign and promotion method (product promotion or brand promotion) that the seller needs. There is not much difference in the promotion effect of these two methods, the only difference is that there are different promotion quantities. Product promotion can choose a single product that the seller needs to promote. Brand promotion is to promote a series of products under the same brand.

4. Fill in the activity name, whether to combine advertising options, start time and end time, and daily budget. After filling in, select the automatic delivery option.

5. Set the default bid. Fill in the appropriate price according to the seller's own funds and the specific requirements of the product.

It should be noted here that negative keywords play a more prominent role in automatic advertising. Therefore, when setting up automatic advertising, irrelevant keywords can be added to negative keywords based on the system vocabulary.

In the subsequent promotion process, sellers also need to continue to eliminate unimportant keywords while optimizing keywords, and finally keep those keywords that can accurately guide traffic.

6. Finally, click to start the advertising campaign.