1. Expand your key points

The selling points mainly come from the selling points of competing products, the buyer's concerns extracted from the reviews of competing products, and the functions and special attributes of our own products (appearance, simple operation, performance, etc.). We can integrate these things to form our own powerful selling points.

2. Provide usage instructions

Foreigners often don't care about some specific information when shopping. But if your product has complex functions or needs special instructions, it is best to explain it in detail in the product description. This can also avoid buyers from making bad reviews or complaints afterwards.

3. Ensure the right size

Foreigners are not good at math, so they are not sensitive to information such as size and weight. If the size of your product is an important factor, then you'd better provide the size or other details, and emphasize these size options at the same time so that customers can choose the right size.

4. Target all segments of the target audience

In most cases, there will be multiple segments in your target audience, which means that people who buy your product only focus on one or several functions.

The focus of your product description is also to cover these possible target audiences, but remember not to think that a product can cover all people, doing so will only backfire.

5. Problems solved by the product

Why does the buyer want to buy this product? What is his problem? We need to consider this problem from the buyer's perspective.

For example, in the five-point description of this height-increasing shoe, it is pointed out that it can not only increase the buyer's height by a certain centimeter, but also make ordinary people unable to see that you are wearing height-increasing shoes. Such a description can really poke the hearts of those who want to buy height-increasing shoes but don't want their friends to see it.

6. Insert keywords/search terms

Many keywords will be put into the product listing, also known as buried keywords. The most important keywords are of course placed in the title, followed by the five-point description, and then the product description.

Writing a high-quality listing or when you optimize the listing, it is essentially a process of selecting keywords and burying them. So it is necessary to put in as many product keywords as possible.

7. Describe with pictures

When editing Amazon's five-point description, it is best to match the five-point description with the pictures one by one. The text is the supplementary description of the pictures. In this way, buyers will form associations with the pictures and text, which will deepen their impression of your listing, and the probability of purchase will increase a lot. Of course, it doesn't matter if it doesn't correspond one to one. There are also many that don't correspond well. But I recommend this way for beginners.