Four strategic priorities of Amazon Global Selling in China in 2021

(I) Continue to support Chinese companies to seize the development opportunities of cross-border e-commerce

1. Continue to expand into new regions and set up a Nanjing office to drive multiple places

In 2021, Amazon Global Selling will continue to help Chinese companies transform to online business models and provide support from multiple aspects. Next year, Amazon Global Selling will also set up local teams in more Chinese cities including Chengdu and Qingdao to strengthen its ability to serve Chinese sellers.

2. Enhance cooperation with the government and support cross-border e-commerce

Enhance cooperation with governments at all levels and cross-border e-commerce industry service agencies to jointly support Chinese companies' transformation to cross-border e-commerce.

3. Continue to provide education programs for sellers

Continue to optimize the education and training provided to sellers, and provide sellers with newer and more comprehensive courses through multiple channels such as seller university and live broadcasts to cover the business development needs of sellers at different stages.

(II) Support Chinese sellers to expand global opportunities and develop multi-site businesses to help control risks

Amazon already has 16 major overseas sites open to China. In 2021, Amazon will expand more overseas opportunities for Chinese sellers. Amazon Global Store will continue to help sellers build a global vision and support sellers to go to more countries and regions.

In 2021, Amazon will continue to innovate and invest in products, launch tools and integration solutions to help sellers efficiently operate multi-site businesses, reduce sellers' dependence on a single site, seize stable and diversified business opportunities, and better cope with the uncertainty of the global market environment.

(III) Support Chinese sellers to build international brands trusted by consumers

Brand power is the foundation for enterprises to achieve long-term development and long-term value. For brand sellers, Amazon also provides more dimensional data to help brands understand consumer behavior more comprehensively.

In 2021, Amazon Global Store will continue to support sellers, strengthen the shaping of brand power, and build international brands trusted by consumers.

(IV) Support Chinese sellers and continue to optimize product selection strategies

During the epidemic, overseas online shopping demand has increased. Many Chinese sellers have responded to changes in consumer demand in a timely manner by quickly adjusting their product selection strategies. They have provided a large number of high-quality products in high-demand categories such as home office, home fitness, remote learning, and home beauty, meeting the needs of overseas consumers during the epidemic.

In 2021, Amazon Global Store will strengthen product selection strategy guidance for sellers, and help sellers grasp the direction of product selection in a timely manner and understand the differentiation of product selection on different sites through data and product selection suggestions.