一、 运营整体流程:
A.选品
知道亚马逊无货源的都是了解他们的产品质量,所以我们最开始就是要注重产品的质量,质量是吸引顾客的基础,选品非常重要,然后调研亚马逊平台上同类产品的整体情况,预估该产品的市场容量和竞争情况。选定竞争目标产品,研究每天的销量情况,完善改进自己的产品配货计划。
B. 精准设置关键词
在选好类目的后我们在设置关键词的时候,也尽可能多的写一些不同的关键词,关键词越精准越好,举个例子来说被子来说,你如果只设置一个被子,被子作为关键词,你的成交率肯定会较低的,因为被子下面也有很多分类,比如空调被、夏凉被、蚕丝被、秋冬被等等,用户在搜索的时候,一般都确定了自己想要买哪种被子,搜索的时候,大多数人自然也是通过精准关键词进行搜索的,并且通过精准关键词搜索的,成交率自然也更高一些。
C. 使用亚马逊管理系统
做好了前期的训选品我们采集商品也是很重要的,这就需要用到一些亚马逊的管理系统,一键转换为他国语言,加5-20倍的差价上传自己店铺。产生订单后,然后我们去第三方平台的商家拍单,发往我们的深圳中转仓,贴国际物流标签后发往国外客户手里,实现利润差。无货源店群模式全网采集,有更大的几率采集到爆款商品。
D. 精细化运营
最后剩下的就是运营了,需要将亚马逊、无货源、店群这三项用精细化的运营模式无缝链接起来。细化每一项,每个细节将亚马逊无货源店群做到最好最精,以达到最大的收益。同时精细化运营是全面了解亚马逊的规则,顺应规则、利用规则、避开违规、拒绝惩罚封店,把这四点加起来,简直就是最黄金搭配,这就差不多集合了整个跨境电商行业最先进的技术。
1. Overall operation process:
A. Product selection
Those who know that Amazon has no source of goods know the quality of their products, so we must pay attention to the quality of the products at the beginning. Quality is the basis for attracting customers. Product selection is very important, and then investigate the overall situation of similar products on the Amazon platform, and estimate the market capacity and competition of the product. Select competitive target products, study daily sales, and improve your product distribution plan.
B. Accurately set keywords
After selecting the category, when setting keywords, we also write as many different keywords as possible. The more accurate the keywords, the better. For example, for quilts, if you only set one quilt and use quilt as a keyword, your transaction rate will definitely be lower, because there are many categories under quilts, such as air-conditioning quilts, summer quilts, silk quilts, autumn and winter quilts, etc. When users search, they generally determine what kind of quilt they want to buy. When searching, most people naturally search through accurate keywords, and the transaction rate is naturally higher when searching through accurate keywords.
C. Use Amazon management system
After doing the preliminary training and selection, it is also very important for us to collect goods. This requires the use of some Amazon management systems, which can be converted into foreign languages with one click, and uploaded to our own store with a price difference of 5-20 times. After the order is generated, we will go to the merchants on the third-party platform to place an order, send it to our Shenzhen transit warehouse, and send it to foreign customers after affixing international logistics labels to achieve profit difference. The no-source store group model collects the whole network, and there is a greater chance of collecting popular products.
D. Refined operation
The last thing left is operation. Amazon, no source, and store group need to be seamlessly linked with a refined operation model. Refine each item and every detail to make Amazon's no-source store group the best and most refined to achieve the greatest benefits. At the same time, refined operation is to fully understand Amazon's rules, comply with the rules, use the rules, avoid violations, and refuse to punish and close the store. Adding these four points together is simply the most golden match, which is almost a collection of the most advanced technologies in the entire cross-border e-commerce industry.