1. Conservative

1. After the product arrives, accumulate at least 2 reviews of 4 stars or above.

2. Enable automatic advertising for product promotion, and choose to only lower the bidding method. (You can adjust the bidding method to increase or decrease according to the budget)

3. After the automatic advertising is enabled for a week, analyze it according to the advertising report.

First, similar products can be found through the ASIN in the report, and accurate keywords can be found based on the listing of competing products.

Second, filter the keywords that come out of the automatic advertising report and use them as manual accurate keyword advertising.

Third, it is used to verify whether the content of the LISTING is detected more accurately by the Amazon system. If the ASIN is found to be other unrelated products, the LISTING needs to be optimized.

Fourth, select ASINs with high product relevance for positioning advertising to obtain the associated traffic of competing products.

Second, Sequential

1. First, use conservative strategies to the steps of automatic advertising.

2. After manual keywords, keywords tend to be stable.

3. Slowly start brand promotion, associate new products with old products, such as the landing page of the brand's product collection, the store on Amazon (including subpages) or the focus of the brand flagship store.

4. Slowly start display promotion, select product delivery, occupy the pit of the category; select audience delivery remarketing browsing targeting (browsed the detail page) and remarketing browsing targeting (purchased the product).

Third, Aggressive

1. Simultaneously start the automatic advertising delivery of product promotion, manual keyword advertising delivery and manual product advertising delivery.

2. Automatic delivery-dynamic bidding-only reduce; automatic delivery-dynamic bidding-increase and reduce.

3. Manual delivery - dynamic bidding - only lower; automatic delivery - dynamic bidding - increase and lower.

4. Fixed bidding: high bidding, medium bidding, low bidding.

5. Keywords: 5 keywords are a group. You can set multiple groups of keywords for manual advertising to deliver. Observe the data after a week or determine the precise keywords of the product within half a month.

6. Determine which method your product is more suitable for through various tests.