Amazon does not have exposure rate, only exposure. Exposure data will only appear when advertising is launched. If the product is not advertised, there is no exposure data.

The so-called exposure refers to the number of times your product is displayed in front of customers when they search for product pages, including product search pages and other people’s product listings.

Generally, there are several forms of advertising when a product is advertised, including automatic and manual delivery, category delivery, brand delivery, and video delivery.

The amount of exposure depends on your daily budget and your bid, which is a very important indicator.