It is: First, log in to the seller's or brand owner's account and create a new advertising campaign. Secondly, select the target audience and choose the type of advertisement to be displayed. Then, set the budget and bid, and select the products or keywords where the advertisements will be displayed. Finally, submit the advertising campaign and wait for review. If it passes the review, the advertisement will begin to be displayed on the Amazon website, and the seller can track the effectiveness and performance of the advertisement through reports. What needs special attention in this process is the selection and positioning of advertisements. It is necessary to choose the type of advertisement that matches the characteristics of your product and target the appropriate target audience to improve the effectiveness of the advertising. In addition, pay attention to the situation of competitors and constantly adjust the budget and bid to maintain an advantage in the competition.