Chinese brand.

BALEAF, a global sports brand in Xiamen, has expanded from a single category to five main categories in three years.

BALEAF has integrated and optimized its supply chain capabilities while building an internal big data platform. In the tide of global sports category development, it has successfully achieved brand transformation by relying on the cross-border giant Amazon. Now it is responding to the consumption trend of offline stores and steadily promoting brand upgrades.