01. Sort out the inventory

In the seller's backstage in the past few days, I have seen many hot-selling listings showing the status of "Currently Unavailable".

If there is no other reason, it should be that the product is temporarily out of stock.

If the epidemic is not effectively controlled in a short period of time, this situation should appear on a large scale on the products of Chinese sellers.

This is a devastating blow to the continued operation of the product, and a hot-selling product may end its life.

Therefore, in such a situation, the first thing sellers should do is to take stock of their "assets" and see how long the existing inventory can support.

If the product's support time is short, you can artificially reduce the traffic, close the paid traffic source, and only keep the shipping traffic of natural orders.

The price should also be adjusted appropriately, and the moderate increase should be used to slow down the speed of shipment.

After all, the damage caused by the reduction in conversion rate is much smaller than that of out of stock.

02. Keep in close contact with suppliers

At present, the main sources of goods for domestic cross-border sellers are basically concentrated in the Pearl River Delta and the Yangtze River Delta.

According to the current policy situation, most factories in Shenzhen, Dongguan, Wenzhou, Yiwu and other places have not started work on time.

The specific time of resumption of work is estimated to be determined according to the prevention and control of the epidemic.

At this time, sellers must keep in close contact with various supply ends.

If the factory has spot goods, pay the deposit in advance to ensure product supply.

If the factory does not have spot goods, try to obtain the factory's accurate start-up time arrangement.

This is all the preparation for subsequent work.

03. Diversification of supply chain

When the epidemic first began to rage, an Amazon seller who made outdoor equipment around me had accurately predicted the trend of the epidemic.

In nearly two weeks, he developed three suppliers in Pakistan, Taiwan and Vietnam.

In this out-of-stock trend, his crisis can be temporarily resolved.

Perhaps this is not an easy way for some novice sellers to achieve.

However, for cross-border sellers of medium or larger scale, the diversification of supply chain distribution should be put on the agenda.

After all, no one can guarantee that similar incidents will not happen again in the future.

After this epidemic, I believe that more and more sellers will develop cross-border supply chains.

04. Self-delivery sellers should pay attention to store performance

Sellers who do self-delivery should respond quickly under the influence of the epidemic.

Every day, you should have a clear idea of ​​the available inventory, and the available quantity and delivery time in the background should be appropriately conservative.

For those order delays caused by the epidemic, you should actively communicate with customers.

In this regard, Amazon officials have also provided some conveniences for sellers.

In the seller's backend, you can see such a message.