Cross-border e-commerce.

It is already 2020, and domestic e-commerce has reached a certain bottleneck period, and many platforms are almost saturated. The competition between platforms is also very fierce, the income is not so high, and the advertising costs are also high. Each platform has its own policy restrictions, and many new and old sellers find it difficult to continue to develop. Relevant data show that by the end of last year, the sales of domestic e-commerce had exceeded 15% of the total social amount.

On the contrary, cross-border e-commerce is still a major trend, and the upward momentum is very strong. A considerable part of developed countries' e-commerce consumption accounts for 6 to 7 points, and there are still many developing countries that are only at 1-2 points, such as Southeast Asia. The proportion in Southeast Asia is only 1-2 points, and it can be seen that there is a lot of room for growth. The population under 30 years old there exceeds half of the 600 million population in Southeast Asia. There are many young people and the economic development is also very rapid. Southeast Asia is the most promising e-commerce region.

Extended information

Future development trend of e-commerce

1. Intelligent trend

It can be regarded as the vertical development of e-commerce. With the rapid improvement of software and hardware technology, the contradiction between the increasing scale of e-commerce websites and the increasingly personalized needs of consumers is expected to be resolved. "Intelligent virtual shopping guide robots" can rely on cloud computing and other technologies to intelligently process a large amount of website data resources in future websites, so as to provide consumers with more humane services. At the same time, using intelligent technology, people can achieve a more effective and rapid integration of multiple cross-platform information. For example, according to the operating characteristics shown by netizens during the operation process and the historical operation information of consumers called from external databases, optimization plans can be generated in a targeted manner to meet the personalized and immediate needs of consumers in a timely and rapid manner, and ultimately improve the consumer experience, increase the consumption conversion rate, and increase consumer satisfaction and website stickiness. In the B2B field, information will also be further commercialized based on intelligent technology. Various information will be collected and organized more intelligently so that it can be customized by business users. Intelligent data analysis functions can help business customers upgrade from simple data processing business to intelligent database mining, providing enterprises with more valuable decision-making references.

2. Extension trend

It can be regarded as the horizontal industrial expansion of e-commerce. E-commerce will expand and extend from the current focus on online transactions of goods and services to all aspects of industry operations. Within the enterprise, e-commerce elements will penetrate into enterprise management and internal business processes; in the field of external industrial clusters, the development of e-commerce will activate and drive the development of a series of upstream and downstream industries such as settlement, packaging, logistics distribution, and location-based services. In addition, it will also guide the innovation and upgrading of surrounding related industries, such as the use of intelligent remote water, electricity and coal meters for remote automatic meter reading and charging. These innovations, in turn, will promote the continuous upgrading and expansion of the e-commerce model.

Three, standardization trend

The e-commerce market will be further improved and standardized. The providers of goods and services will become more standardized and self-disciplined in terms of pre-sale quality assurance, promotion during sales, and after-sales service fulfillment as the market improves and relevant laws and reward and punishment measures are introduced. Not only will the existence of counterfeit and shoddy goods, which are currently prevalent on Taobao and Paipai, become increasingly limited in the future, but with the continuous deterioration of the earth's environment and the gradual change in social values, a consensus on environmental protection and low carbon will gradually emerge among consumers, which will in turn affect the e-commerce field and integrate environmental protection and other concepts into the industry. In this process, the promulgation of some relevant laws and regulations will force e-commerce operators to gain competitive advantages through standardized operations.