Distribution model: Distributing goods on the Amazon platform is actually a way of operating stores that sellers often use. The so-called distribution is to apply for multiple accounts on the Amazon platform and put multiple products on the shelves for sale. The distribution model is a good choice for sellers who have vague positioning, do not know how to select products, and are eager to place orders quickly.

Moreover, the distribution model on the Amazon platform is very simple to operate. There is no need to stock up a large number of products, and the need for funds is relatively small. It only needs to use some ERP systems to collect products from domestic e-commerce platforms, and then upload them to Amazon stores for sale after screening and modification. The distribution model does not require you to find logistics or produce products by yourself. For small and medium-sized sellers, there are many unnecessary troubles. It is very in line with the needs of individuals or small teams who are just starting out, especially novices. You can start with a small model of distribution, and you don’t need to invest a lot of money in the early stage.

Boutique model: The so-called boutique model is an application model that focuses on product selection and marketing in the operation of the store. From the literal meaning, the boutique model is to choose products more seriously, manage and optimize the listing page more carefully, and this model is more suitable for the sales of the distribution model to test the best-selling products, and then focus on building this product, optimizing and designing the product from multiple aspects such as title, packaging, and shooting product display pictures to attract more buyers. When the sales of this product are large enough and stable, it will be sent to the warehouse department of Amazon's various countries, and orders will be shipped directly from the warehouse.

Combining early Amazon distribution with later boutiques

The above is the difference between the two Amazon operating methods. In comparison, the boutique operation model will be more profitable than the distribution model, because the boutique model can be understood as a transformation of the distribution model in the later stage. Any product that can be sold as a boutique must be a very popular product with relatively high profits, but the operation of the boutique also requires relatively high operating skills.

Amazon distribution does not have too many requirements. There is no need to stock up in the early stage. Just collect and upload it, edit the product information, modify the product pictures, and then export the table to the Amazon store. The operation is very simple. The boutique model is more troublesome and requires more investment, especially in product selection and operation and promotion.

In general, there is no difference between Amazon's boutique model and the distribution model. Different operation models are suitable for sellers at different stages. Relatively speaking, the better operation model should be to adopt the distribution model in the early stage, and then after the distribution model is stable, find products with considerable sales and transform them into the boutique model