Amazon backend business reports can be analyzed as follows:

Traffic: Evaluate the products that buyers search most frequently. We need to analyze which product variant has the highest liquidity in Amazon stores and adjust the store's operating strategy based on this process.

Buy box acquisition rate: This percentage refers to the frequency of buyers recommending products when browsing detail pages. Don't let the product run out of stock. In the case of subsequent sales, pay attention to the Buy box acquisition rate every day. If your index drops, it means that other sellers' indexes have risen.

Conversion rate: The conversion rate measures the effectiveness of buyers adding products to their shopping carts. The higher the conversion rate, the higher the traffic contribution rate.