Amazon Points Price means that customers can use points to offset part or all of the price of the goods when purchasing goods. The reason is that Amazon uses points as a reward mechanism in order to strategically attract users to increase their shopping desire. Points can be earned through frequent shopping, given as gifts at promotions, recommended to friends, and product reviews. Shoppers can choose whether to use points when making a purchase. If they do, the points are equivalent to a coupon that can be used to offset part or all of the price of the goods. This sales method can not only increase user experience, but also promote brand loyalty, which is helpful for the company's marketing and brand accumulation.