These four platforms could be registered as individuals before, but now I suggest that everyone should register as a company, which is also in line with the development trend of the platform.

1. Comparison of platform fees (taking the US site as an example) This table is what I summarized recently. The comparison of fees of each platform is based on the highest fee. In terms of fees, AliExpress charges the most, but this money can be returned. As long as you reach a certain sales volume, it will be returned. The fees of each Amazon site are also different, and they are different in the United States, Japan and Europe. But the difference is not big. eBay's fees are too much, and they don't seem to be much, but you will be deducted if you don't pay attention. In terms of which one charges the most, eBay deserves it. Wish is the best, with no platform fees. Let's talk about eBay's store fee system separately. eBay stores are divided into primary, intermediate and advanced levels. Primary stores are 24.99, and you can upload 250 fixed prices and 250 auction prices. For more than 250 products, the fixed price is $0.20 for each uploaded product, and the auction price is $0.25. The intermediate and advanced stores can refer to the corresponding table. eBay is still good at playing. In addition to the store fees, eBay also has function fees. For example, if you upload a product, if you want to add special functions, such as certain special effects and bolding when the mouse is placed on the title image. If you set it to 1 day or 3 days, it will still be charged. Of course, after you edit a product, there will be a price preview, so you can pay attention to it. In terms of commission, each platform charges different fees. eBay can actually be calculated as 15%. In other words, AliExpress is currently the lowest. eBay stores charge 9.15%, which varies according to different categories. PayPal also charges commissions later, and each transaction is 3.1+0.3% of the commission. Of course, this commission is not constant. The larger the amount you charge, the less commission. PayPal will have a tiered commission. You can go to the backend of PayPal to find customer service to obtain a commission table.

2. Comparison of remittance cycles AliExpress generally releases money in 3 days at the fastest, which is also determined by the store's reputation. eBay is also based on the store's reputation, and sometimes it is instant. That is to say, as long as the customer pays, you can withdraw the money. Wish and Amazon are both 14 days.

3. Comparison from the perspective of competition We analyze from the simplest two aspects, which are also the most intuitive registration threshold and usage operation. AliExpress now requires that you must be an enterprise and have a trademark to enter. AliExpress only requires TM, even so I still think that AliExpress is still quite competitive, after all, it is Alibaba's product. It is tailor-made for Chinese people, and anyone who has done domestic e-commerce can basically operate it. And all the people who enter are Chinese, the price can be imagined, and the competition is relatively fierce. We entered last year, basically just paying the money. Now it takes a long time to enter, so I won't guide. Wish is also relatively simple to enter at present. The biggest difficulty is that you need to find a local newspaper, and the registration threshold is also very low. The backend operation is also simple. Now it is operated by a third-party ERP software to upload products in batches. The registration and operation thresholds are low. Time: Basically it can be done in 7 days. Currently, eBay requires 90 days of water and electricity bills for corporate entry. The threshold for entry is quite difficult. It takes at least 2 weeks to register an eBay account. This is under smooth conditions. If there are audit problems, it will be delayed again. eBay's backend operations are all in English, so there is a certain degree of difficulty in operation. If you are familiar with the backend, it is actually quite simple. It is the most difficult to register an account on Amazon now. If you want your company to move in, you also need water and electricity bills and even bank public account bills. And in the next few months, you will also need a second verification in the United States. It will take at least 1 month. Amazon's backend operations are not difficult. You can get started after 1-2 days of familiarity.

4. Comparison of investment funds Amazon: If you want to do well on Amazon, you must do FBA, and to do FBA, you must hold goods. So Amazon has invested the most funds. AliExpress, wish, and eBay are all based on self-delivery. Of course, if you do well, you can also do overseas warehouses. The cost of self-delivery in the early stage of operation is relatively small.

5. Platform operation Amazon is mainly based on the boutique model, which means that it is OK if your store has only one product. Amazon does not have the concept of stores, nor does it have the concept of category weights. You can upload any product in your store. Of course, some categories need to be reviewed. Amazon is a platform that relies on intensive cultivation, with the highest conversion rate among the four platforms and the highest profit. eBay, AliExpress, and Wish all need to be distributed. That is why many sellers who have worked on the previous platforms ask if they need to distribute products. eBay and Wish can also list products of many different categories, but AliExpress is different. You can only list products in the current category in the category you are in. In the early stage of eBay, AliExpress, and Wish, we may need to sell some general goods. When there are hot products later, we will need to maintain them carefully.