E-commerce practitioners are most worried about the unsale of goods and the overstocking of inventory. In addition to the lack of competitiveness of the goods themselves, there are many other external factors that can lead to this result. For example, the unclear display of product pictures, the negative impression caused by too low prices, and the problem of marketing strategies. The latest news shows that the US FBA has been overwhelmed. Starting from the 15th of this month, Amazon FBA will accept sellers to put on the shelves for 14 days instead of the original 3 days, and will charge long-term storage fees. The main reason for this situation is the influx of a large number of Chinese sellers in the first half of the year, and the upcoming peak season. It seems that the large backlog of goods and the intensified competition between Chinese sellers will inevitably lead to a greater discount price war! At this time, how to solve the backlog if we have it on hand? The author can only introduce some commonly used simple methods here:

1. Regarding pricing, first refer to the prices of other sellers. We cannot be too high or too low, and we must also consider our profits. If it is too high, it cannot be sold. On the contrary, if it is too low, it will make buyers doubt the quality of the product. It is best to control the profit at 15%-20%. 2. A good picture can sometimes explain the problem better than the description. Go to the market to find some professional photographers and photo editors. Under the premise of ensuring that the product is not overly beautified, how to better display the characteristics of the product, I think only professionals can do it. 3. Use discount sellerisland!!! A large number of Chinese sellers have poured in, the product homogeneity is serious, and there is a backlog of local inventory. There will inevitably be a bigger price war. A. Use Amazon's own discount function. B. Use third-party websites such as DEAL GO GO GO to discount again with discount codes. In this way, you can quickly attract a group of buyers to buy while also obtaining high-quality reviews. The above methods are all based on losing part of the profit, but the effect is obvious. Use the minimum cost to exchange for the maximum sales and traffic, thereby driving the entire store. 4. If it is a small product with a small value, you can consider combining it with other products as a gift and a limited-time sale. 5. If it is a product with a slightly higher value, it can be combined with other products in the form of a gift box. In this way, we only have one more packaging box, and the appearance is instantly improved. 6. Use Instagram marketing