Best-selling category 1: Home

The furniture category has always been the top three best-selling categories in Europe. From June to September last year, the six best-selling products were robot vacuum cleaners, memory mattresses, LED energy-saving bulbs, L-shaped gaming computer desks, essential oil aromatherapy machines and kitchen electronic scales. As a product that has been popular for several quarters, robot vacuum cleaners rushed to the top best-selling position from June to September last year. The hot sales of memory mattresses and aromatherapy machines also fully demonstrate the importance that European consumers attach to quality of life and comfortable homes.

Best-selling category 2: Wireless electronics

Mobile power supplies, driving recorders, sports headphones, Bluetooth speakers and charging cables are all particularly good-selling products in the wireless electronics category. It is worth noting that sports headphones appeared twice in the top six best-selling products, which is enough to prove its popularity in this category.

The summer and summer vacation from June to September stimulated the demand for sports products. Waterproof sports headphones meet the needs of consumers who want to exercise while listening to music, accurately identify user pain points, and thus usher in an increase in sales.

Best-selling category three: clothing

Summer is here, what clothing products are the best-selling in the European market? Aviator sunglasses are a unisex product that looks stylish and has a UV 400 sun protection function, so it is almost inevitable that they will be hot sellers in the summer. In the hot summer, women wear beautiful little skirts, which has led to a surge in sales of shaping underwear and tight tapes. For men, the popular products have become boxer socks, belts and messenger bags. The clothing category is a category that boys and girls like very differently, so if you want to do a good job in the European site of the clothing category, you need to understand consumer preferences and prescribe the right medicine.