How to select products for Amazon's flash sale list:

1. Determine the category you are interested in: Enter Amazon's flash sale list and find the product category you are interested in.

2. Filter new or potential models: Check the products that rank higher in the list, and be careful to avoid basic models (unless you have a supply chain advantage). Pay attention to new styles and confirm whether they are old models from last year. For products that have flash sales, you can click to see if they have selling points worth digging into.

3. Analyze product data: Use tools such as SellerSprite to check the sales fluctuations of the product. At the same time, pay attention to the FBA fees of unfamiliar products. If the product's average order value is not high but the delivery fee is high, the profit may be low, especially for products with a high return rate.

4. Find suppliers: Through the 1688 product selection function of SellerSprite, you can find most suppliers of the same product with one click, and give priority to manufacturers with good sales. They usually have their own actual supply, and the delivery speed and business model are clearer. You can also pay attention to the source of goods in the same province to shorten the time, speed up delivery, and ensure the timeliness of logistics. In addition, the section for cross-border sellers on 1688 may also provide inspiration for product selection, and even have products shipped from overseas.

5. Further market analysis: In addition to considering the residual heat brought by flash sales, it is also necessary to analyze whether the new models are really in line with the trend and popular in the market. This may require reference to more data, such as product reviews, changes in market demand, etc.

In addition, Amazon's Deal activities also include seven-day promotions and store treasures, etc., each of which has its own characteristics:

- Seven-day promotion: It is also a limited-time promotion offer. The participating products will be displayed on the promotion page for 7 days (may be reduced depending on the specific situation). It is suitable for providing growth opportunities for products with relatively stable sales, or as a warm-up before a big promotion. Almost all non-restricted products of all categories can participate. Its characteristics are high cost-effectiveness, which can ensure profit margins while obtaining a certain amount of traffic; it lasts for a long time and can steadily increase exposure; it can alleviate inventory backlogs to a certain extent.

- Store Treasure: refers to one or a group of high-demand products participating in the event, and there is a promotion with a large discount only on a designated day. It has the highest traffic and the most stringent application requirements. Most sites are invitation-based and must apply through account managers. It is usually applicable to hot-selling products in the store. During the event, the product page will receive the DOTD logo and will be given a prime display position at the forefront of the Today’s Deal page, which has the opportunity to drive sales and brand awareness of the entire store. The European site has opened a self-service application channel, and sellers can learn more about it on the Amazon Global Store Official Account. This event is a free promotional tool. If selected to participate, Amazon will not charge fees other than standard delivery fees and sales commissions.

When selecting products on Amazon, you must also consider market trends, product differentiation, competition and other factors, and follow platform rules to increase the success rate of product selection and sales results.