It is easy to be rejected.

The most common reason for brand registration rejection is that the merchant purchased a second-hand trademark, or the merchant has registered with Amazon, but there are some problems with the registered store.

As a result, when the seller registers on the direct seller account, it is rejected by the Amazon robot, and even if you apply again, it may not be accepted.

The newly registered trademark involves violations in the trademark agency process, which may also lead to the merchant's application for brand registration being rejected, which is particularly obvious on the US site.