1. Fees for Amazon sales plans.

After you register a seller account, Amazon will provide you with two different sales plans, and you can choose one in future sales:

Individual Plan: for each item sold (more than 40 items sold per month);

Professional Plan: $39.99/month number of products;

The above charges are mainly for North American sites, and the sales plan fees for different sites are also different. In general, there are still many restrictions on individual sellers. If you want to concentrate on Amazon sales, it is recommended to choose a professional seller plan.

2. Amazon platform referral fee (ReferralFee)

It can be considered that the referral fee of the Amazon platform is like the cost of listing and selling products in Amazon stores. The recommendation fee is calculated as a certain percentage of the sales price or a minimum amount, and applies to all your products in the Amazon area.

And the platform recommendation rate varies depending on the product category. However, the referral fee for most categories is around 15%, with the lowest fee being $1. Of course, there are some exceptions, such as jewelry and watches, which cost at least $2.

How to calculate Amazon promotion costs?

CPC advertising is the main method, and the fees are mainly based on the number of times the ad is clicked. CPC fees are related to the keywords and bids selected for the ad, while sales data are related to the number of clicks and conversion rates. First of all, the CPC budget fee will be relatively high, about $30-50. In the middle and late stages, it can be reduced according to the product situation, and the advertising budget can be manually increased by about $20-30.

PPC pays according to the number of users who click on the ad. That is to say, if a product gets 60 clicks on PPC at $30, the cost per click is 30/60=$0.5, that is, $0.5 is paid for each click.

Generally speaking, it is normal for the promotion cost of new products to account for 25%-50% of the total sales. In the later stages, it can be controlled within 10%, so that the profit of the product will be relatively high. Everyone needs to calculate the default bid so that they can better control their promotion costs.