FBA (Fullfillment By Amazon) is a one-stop logistics service provided by Amazon, including warehousing, picking and packing, delivery, payment, customer service and return processing. As the world's largest online retailer, Amazon's largest warehouse in Phoenix, USA, is the size of 28 football fields.

Related media observed from various dimensions and found that the advantages of FBA are as follows:

1. Improve the ranking of Listing (product page), help sellers become featured sellers and grab shopping carts, improve customer trust and increase sales.

2. Years of rich logistics experience, warehouses all over the world, intelligent management (acquired robot manufacturing company Kiva Systems in 2012).

3. Most warehouses are close to airports, and delivery time is fast.

4. Amazon's professional customer service can improve user experience.

5. Erase the negative review disputes caused by logistics.

According to Amazon's terms of service, if a seller uses FBA and a buyer leaves a negative review that is not conducive to FBA logistics, Amazon has the full right to eliminate this negative review. For example, "Using FBA to ship causes delays" and "Using FBA packaging is squeezed and damaged", Amazon has the absolute right to delete these negative comments immediately.

And FBA is not perfect, and its disadvantages are mainly reflected in several aspects:

1. Generally speaking, the cost is slightly higher than domestic shipping, but it also depends on the weight of the product (especially FBA shipping on third-party platforms).

2. Inadequate customer service and poor flexibility (FBA can only communicate with customers in English, and email communication replies will not be as timely as third-party overseas warehouse customer service).

3. If the preliminary work is not done well, problems with label scanning will affect the storage of goods, or even prevent them from entering the warehouse.

4. The return address only supports the United States (if the seller is doing FBA on the US site).