Will the consequences of infringement on Amazon be serious? I believe that most sellers have received small red flags from Amazon regarding infringement. In minor cases, the listing is removed, and in serious cases, the store is blocked.

In theory, Amazon and the sellers need to bear joint responsibility for selling these products on the platform. However, considering the platform's business model, the court recently ruled that Amazon does not need to be held responsible for this. This means that sellers need to bear the consequences of infringement independently.

So how to deal with Amazon's infringement?

Currently, there are two main situations after infringement on major platforms: platform complaints and court lawsuits.

On the one hand, if you are complained by the platform, the following suggestions are made:

1. Obtain information about infringing products and the specific trademark, patent or copyright of the complaining party through platform notification, and analyze whether the product is really infringing;

2. If it is not an infringement after analysis by a professional agent or lawyer, you can file a complaint or ask a lawyer to intervene; if it is indeed an infringement, the infringing product should be removed from the shelves quickly;

3. If the store’s sales rights are suspended, you can still file an appeal according to the platform rules to restore it; even if the appeal is unsuccessful, you can contact the right holder to withdraw the complaint or hire a lawyer to intervene in the agency settlement negotiations.

On the other hand, if the court sues you and issues a TRO that freezes your account funds, the following recommendations apply:

1. Obtain information about infringing products and cases through platform notifications and/or lawyer emails;

2. Send the platform notification or lawyer email to a lawyer for evaluation (whether there is real infringement, whether there is a non-infringement defense, case progress, plaintiff's lawyer situation, settlement fund standards, etc.);

3. Choose to settle, respond to the lawsuit, or give up (make a choice based on the store's operating conditions, frozen store funds, settlement or response costs, and the possibility of association with other normal stores, etc.)