目前具有代表性的跨境电商平台有如阿里的速卖通、跨境通、eBay、亚马逊等,下面我们就来介绍几大主流跨境电商的平台特色,让大家选出更适合自己更好做的平台来:
1、新手-速卖通 Aliexpress,适合初级卖家,尤其是其产品特点符合新兴市场的卖家,产品性价比较高,有供应链优势,寻求价格优势的卖家,最好是供应商直接拿货销售。
2、品牌主导-亚马逊 Amazon,选择做亚马逊,最好有比较好的供应商合作资源。供应商品质需要非常稳定,最好有很强的研发能力。另外,建议准备入行的新手接受专业培训,多了解开店政策和知识。亚马逊店铺,流量是关键。
3、国外的淘宝-eBay,作为国际零售跨境电商平台,eBay就像是国内的淘宝。与亚马逊相比,eBay的店铺操作也不复杂,开店免费、门槛低,需要的手续和东西比较多,但是平台规则对买卖双方有失偏颇,比较倾向买家。eBay操作比较简单,投入不大,适合有一定外贸资源的人做。
4、移动端平台-Wish,Wish主要的基于App的跨境电商平台,主要特点是物美价廉,很多产品,像珠宝、手机、服装等都从中国发货。对于中小卖家来说,Wish的成功让大家明白移动互联网的真正潜力,现在速卖通,亚马逊等平台也纷纷推出了移动端APP。不过,Wish更偏向于信任客户,所以卖家在退货纠纷中较吃亏。
不管做哪个跨境电商平台,货源都是其中重要的一项,不过可以通过像xx这样的跨境B2B平台来选品、刊登到自己店铺,有订单了再让它从海外仓发货出去。我们不可能什么都有,所以要多多资源整合。
Currently, representative cross-border e-commerce platforms include AliExpress, Cross-border, eBay, Amazon, etc. Below we will introduce the platform features of several major cross-border e-commerce platforms, so that everyone can choose a platform that is more suitable for them:
1. Newbies-AliExpress, suitable for junior sellers, especially sellers whose product characteristics are in line with emerging markets, with high cost-effective products, supply chain advantages, and sellers seeking price advantages, it is best for suppliers to directly purchase goods and sell.
2. Brand-led-Amazon Amazon, if you choose to do Amazon, it is best to have better supplier cooperation resources. The quality of suppliers needs to be very stable, and it is best to have strong R&D capabilities. In addition, it is recommended that newcomers who are preparing to enter the industry receive professional training and learn more about store opening policies and knowledge. For Amazon stores, traffic is the key.
3. Taobao abroad-eBay, as an international retail cross-border e-commerce platform, eBay is like Taobao in China. Compared with Amazon, eBay's store operation is not complicated. It is free to open a store, with a low threshold. It requires more procedures and things, but the platform rules are biased towards buyers and sellers, and are more inclined to buyers. eBay is relatively simple to operate, with little investment, and is suitable for people with certain foreign trade resources.
4. Mobile platform-Wish, Wish is the main cross-border e-commerce platform based on App. Its main feature is good quality and low price. Many products, such as jewelry, mobile phones, and clothing, are shipped from China. For small and medium-sized sellers, Wish's success makes everyone understand the true potential of mobile Internet. Now platforms such as AliExpress and Amazon have also launched mobile APPs. However, Wish is more inclined to trust customers, so sellers suffer more in return disputes.
No matter which cross-border e-commerce platform you do, the source of goods is an important one. However, you can select products and publish them in your own store through cross-border B2B platforms such as xx, and then let it ship out from overseas warehouses when there are orders. We can't have everything, so we need to integrate more resources.
Among the four major cross-border e-commerce platforms, Amazon is still the leader.
Amazon's 14 global sites (Middle East, the United States, Canada, Brazil, Mexico, the United Kingdom, Germany, France, Spain, Italy, the Netherlands, Japan, India, and Australia) cover 165 countries and regions, with 400 million daily active users and the highest average order value.
In addition, the low threshold of the new model without source of goods is very suitable for entrepreneurs, and B-side merchants need to continue to improve.
Global Easy Shopping's gearbest and zaful, Banggood's banggood, Ali's aliexpress, lazada, and Shopee, of which Tencent is the largest shareholder, etc.
1: Platform operation cross-border platform
Ali's aliexpress, Dunhuang.com, and foreign trade exhibitions and sales, etc.
2: Self-operated cross-border e-commerce
NetEase Kaola, JD.com, Suning, Xiaohongshu and other cross-border,
The above are relatively large. Of course there are some others which I will not summarize here.