1. Amazon's new product ads last longer.

2. This is because Amazon, as one of the world's largest e-commerce platforms, usually displays new product ads for a period of time to ensure sufficient exposure and market influence in order to promote new products and attract more consumers.

3. In addition, the duration of Amazon's new product ads also depends on the budget for advertising and the needs of the target market. If the budget is sufficient and the market response is good, the ads may last longer to achieve better publicity effects. At the same time, Amazon will also adjust the duration of the ads based on the sales of the products and the market competition to maintain competitiveness and market share.

15 days. Generally, we recommend that new products run for at least 15 days. But you have to remember that 15 to 30 days is a normal situation. You must pay attention to your ads. It does not mean that we will not look at them after 15 days. We must be clear about this. We must look at them at least twice a day for 15 days. If time permits, I will not talk about part-time sellers. It is normal for full-time sellers to look at them 2 to 3 times a day, because there will be a lot of junk words that are not related to your products. There must be such words. Such words must be denied at the first time, otherwise it will eat up your advertising fees. Junk words have no conversion.

It should last for half a year. The promotion of Amazon's new product advertising requires a period of transition from people's lack of awareness to accepting new products. This is also the law of product listing.

First, Amazon's new product advertising lasts for three months.

Second, if it has not met the market demand after three months, it may face the risk of losing the market.

Third, if the new product is launched too soon, the new product’s popularity is not high enough, and it is difficult to attract the attention of potential users. Therefore, the promotion time of new products needs to last for more than three months.

If Amazon fails to promote new products in three months, it will be abandoned.

Generally, the promotion cycle of new products is three months. In the first month, we will increase traffic (advertising + off-site + order brushing) and improve the listign.

In the second month, we will increase the conversion rate and the rate of positive reviews. During this period, we should focus on core keywords when placing orders, and use off-site discounts as a supplement.

In the third month, we will stabilize the order volume, make changes to any problems, and focus on asking for reviews.