According to Amazon's regulations, merchants can use their own brand identification and logos to display on product pages, but they must comply with relevant regulations and policies and cannot forge or imitate other brands' logos.

The purpose of using a logo is to enhance brand recognition and increase consumer trust, so when using it, the user experience and the consistency of the brand image should be considered.

At the same time, merchants need to ensure that they have legal trademarks and comply with Amazon's brand policies, otherwise they may be punished by being blocked.