Amazon video ads do have weight, as they appear in highly visible locations on the platform. The sheer volume of viewers accessing Amazon’s video service through Amazon Fire TV and Fire TV Stick allows advertisers to reach a broad target audience.

In addition, the Amazon advertising platform offers advanced targeting options that enable advertisers to target their ads based on factors such as demographics, interests, and viewing history, increasing relevance to relevant consumers.

As a result, Amazon video ads have a high weight and can be effective in increasing brand awareness and driving conversions.