Amazon ads can be named according to the following principles:

1. Concise and clear: The ad name should be concise and clear, and can express the theme or content of the ad at a glance.

2. Related to the product: The ad name should be related to the product or service, and can accurately convey the characteristics or advantages of the product.

3. Highlight the uniqueness: The ad name can highlight the uniqueness or innovation of the product and attract the attention of consumers.

4. Arouse emotional resonance: The ad name can arouse the emotional resonance of consumers and stimulate their desire to buy.

5. Concise and powerful: The ad name can use concise and powerful words or phrases to make the ad more memorable and easy to spread.

6. Consistent with the brand: The ad name should be consistent with the brand image and can enhance the brand's cognition and impression.

In short, the Amazon ad name should be concise and clear, relevant to the product, highlight the uniqueness, arouse emotional resonance, concise and powerful, and consistent with the brand image.