The difference between Amazon VC account and Amazon self-operated is that the ownership of sales rights is different. Amazon VC account is a sales platform provided by Amazon to third-party merchants. Merchants can display and sell their own products on the platform, but the sales rights belong to the merchants themselves. Amazon only provides the platform and related service support. Amazon self-operated refers to a sales platform operated by Amazon itself. Amazon has the sales rights and sells goods directly to consumers. The quality, price, logistics and other aspects of the goods sold by Amazon on its self-operated platform are highly trusted by consumers. In general, Amazon VC accounts focus more on providing platform services and giving full play to the sales enthusiasm and business strategies of merchants, while Amazon self-operated focuses more on providing a one-stop shopping experience to minimize unnecessary troubles and risks.