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Why does Amazon require store certification?

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亚马逊开店过程中会有一个店铺认证,店铺认证包含视频认证和地址认证。视频认证就是开通视频,检验一下法人和营业执照。

地址认证的话就是给营业执照的地址发送一个明信片,收到明信片后把上面的六位验证码填写进去。之所以注册店铺添加认证,就是为了确保什么所填的信息真实有效。也是亚马逊对买家负责任的一种体现。

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There is a store certification process on Amazon, which includes video certification and address certification. Video certification is to open a video to verify the legal person and business license.

For address certification, a postcard is sent to the address of the business license. After receiving the postcard, fill in the six-digit verification code on it. The reason for adding certification when registering a store is to ensure that the information filled in is true and valid. It is also a manifestation of Amazon's responsibility to buyers.

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