It refers to Amazon Simple Packaging and Amazon FFP program, which are very simple and plain packaged products. Amazon defines FFP as follows: "Certified packaging must protect the product from damage throughout the supply chain without the need for additional packaging or preparation by Amazon." It is mainly to avoid "overpackaging". In other words, laish is a packaging bag made of 100% recyclable materials.

This packaging plan was launched by Amazon in 2008 in order to reduce waste, reduce costs and serve consumers. Amazon requires that all goods sold and sorted through the platform must comply with the "frustration-free packaging" regulations before they can be sent to the sorting center. This means that branded products do not require any transportation packaging preparation or additional packaging boxes.