Remember: When listing and selling products on Amazon.com, you must comply with all applicable federal laws. You must also comply with state and local laws that apply to the jurisdictions into which your products are sold. [For sellers using Fulfillment by Amazon,] Please also refer to Fulfillment by Amazon Prohibited Products for more information on product restrictions.

We want customers to be able to easily find, discover, and purchase products that are marketed as environmentally friendly or "green." However, it is equally important to provide customers with accurate and reliable information about such products that does not mislead about the environmentally friendly or "green" qualities or characteristics of the products. To sell products with environmental claims on Amazon, you must ensure that the marketing claims on your product packaging and product detail pages comply not only with all federal laws (such as the FTC's Guides on the Use of Environmental Marketing Claims, also known as the "Green Guides"), but also with all applicable state and local laws regulating environmental claims. These laws include California's law restricting the use of compostable and biodegradable claims on plastic products.

We have extracted the following key points about environmental claims from the FTC Green Guides and California law to help you review environmental claims you may make about your products. These points are not comprehensive. You should review the FTC Green Guides and other applicable laws, regulations, and guidelines because it is your responsibility to ensure that the claims you make about your products are fully compliant.

Key Points from the FTC Green Guides

Avoid making broad, general claims about the environmental benefits or qualities of your products (e.g., avoid words such as “eco-friendly,” “environmentally friendly,” or “green”).

Any claims about the environmental benefits or qualities of your products should be specific, and all qualifications (or limitations) for environmental claims must be specific, clear, and prominently displayed (e.g., “the product is made with 20% recycled materials”).

Narrow down specific environmental claims to avoid exaggerating environmental benefits or qualities.

Avoid making environmental claims if the environmental benefits or qualities are not worth mentioning.

When making comparative environmental claims, the basis for the comparison must be clearly communicated.

When making environmental claims, differentiate between goods, packaging and services (e.g. packaging is made of 100% biodegradable material).