1. Capital investment risk: The opening, operation, and promotion of an Amazon store all require a certain amount of capital, and require long-term investment. The cost of opening a store is high, and improper investment may result in losses.

2. Market risk: The market competition for Amazon stores is very fierce. Without sufficient market visibility and brand promotion, it is difficult to obtain sufficient income.

3. Product risk: Amazon stores must provide high-quality products, otherwise it will affect the store's reputation, cause customer loss, and thus affect revenue.

4. Compliance risk: You must comply with Amazon's regulations and policies, otherwise you may be punished or even have your store closed, resulting in heavy losses.