Are there any risks in registering a company on Amazon?
潜在风险有
1. 尽量少跟卖或不跟卖
当前可跟卖的Listing，已经基本上没有利润空间，随着越来越多的卖家采取品牌保护措施，跟卖已经不可行，从账号安全和长远发展来说，卖家要尽量少跟卖甚至压根不跟卖。
2. 注册品牌，做商标备案
亚马逊是一个“重Listing，轻店铺”的平台，作为卖家，打造一条爆款Listing实属不易，建议尽早去亚马逊注册品牌，从一开始就做好品牌保护措施，避免在辛苦打造起来之后为他人做嫁衣裳。
3. 采用FBA发货
当前亚马逊的Prime会员约有6500万左右，亚马逊平台的所有订单中约有50%左右的订单是采用了FBA发货。作为卖家，不使用FBA，意味着你已经落后于一半以上的卖家了，同时，亚马逊的流量是向采用FBA发货的Listing优先的，所以，采用FBA发货一定是个好的选择。
Professional answer
Potential risks include
1. Try to follow or not follow the current listings that can be followed. There is basically no profit margin. As more and more sellers take brand protection measures, following is no longer feasible. From the perspective of account security and long-term development, sellers should follow or not follow the sale at all.
2. Register a brand and do trademark filing
Amazon is a platform that "focuses on listings and ignores stores". As a seller, it is not easy to create a hot listing. It is recommended to register a brand on Amazon as soon as possible and take brand protection measures from the beginning to avoid making wedding clothes for others after hard work.
3. Use FBA for delivery
There are currently about 65 million Prime members on Amazon, and about 50% of all orders on the Amazon platform are shipped by FBA. As a seller, not using FBA means you are already behind more than half of the sellers. At the same time, Amazon's traffic is prioritized to listings shipped by FBA, so using FBA is definitely a good choice.
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