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Amazon rules?

| 1Person Answer

1. 禁止注册多个亚马逊账号。

亚马逊规定一个卖家只能有一个账号和店铺,如果被亚马逊发现存在多个账户的话,会被要求注销账号,或者是封店。最常见的情况就是账号关联,同一个IP登录两个账号,或者是两个店铺销售的产品非常相似,都会被亚马逊认定为是同一个卖家。

2. 私下给卖家发邮件。

亚马逊不允许在解答买家问题或提供客户服务以外,给买家发带有引导性的邮件,比如好评返现等带有营销性质的邮件。这类邮件在亚马逊平台上是被禁止的,这种做法也是不可取的。这被亚马逊发现了,会予以警告,如果被买家投诉了,会带来严重的后果。

3. 控制评论和排名。

listing对卖家来说是至关重要的。listing的好坏直接影响到产品的流量和曝光率。但不能因为达到这个目的,就通过刷单,折扣等方式去控制排名,如果被亚马逊检测到,后果也是无法想象的。

4. 杜绝产品侵权。

无论任何场合,剽窃他人的劳动成果,都是令人深恶痛绝的。亚马逊对产品的品牌要求及保护也是十分重视的。如果产品没有注册商标或者品牌,那么产品很容易被下架。如果被投诉品牌侵权的话,要赔付巨额赔偿费,严重的话会被封店。

Professional answer

C

电商在线

见锐度、见洞察,聚焦互联网和新商业的创新媒体

1. It is forbidden to register multiple Amazon accounts.

Amazon stipulates that a seller can only have one account and store. If Amazon finds that there are multiple accounts, the seller will be required to cancel the account or close the store. The most common situation is account association. The same IP logs in to two accounts, or the products sold in two stores are very similar, which will be identified by Amazon as the same seller.

2. Send emails to sellers privately.

Amazon does not allow buyers to send guiding emails, such as marketing emails such as positive reviews and cash back, in addition to answering buyers' questions or providing customer service. Such emails are prohibited on the Amazon platform, and this practice is also undesirable. If Amazon finds this, it will warn you. If complained by buyers, it will bring serious consequences.

3. Control comments and rankings.

Listing is crucial for sellers. The quality of listing directly affects the traffic and exposure of products. However, you cannot control rankings by brushing orders, discounts, etc. just to achieve this goal. If detected by Amazon, the consequences are unimaginable.

4. Eliminate product infringement.

No matter what the occasion, plagiarizing the fruits of others' labor is abhorrent. Amazon also attaches great importance to product brand requirements and protection. If a product does not have a registered trademark or brand, it will be easily removed from the shelves. If there is a complaint of brand infringement, a huge amount of compensation must be paid, and in serious cases, the store will be closed.

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